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One platform for the decisions that move freight.
Orders, plans, tracking, billing, rules and the agents working on them. Click around: this is the product, with sample data.
Planning board
Thu · Dubai · 06:00–16:00Solve planOrders today
142
38 consolidated
Vehicles planned
36 / 41
5 spare
Avg. utilisation
88%
target 85%
Invoices audited
212
7 variances
TRK-01
Reefer 10T
TRK-02
Reefer 10T
TRK-03
Dry 10T
TRK-04
Dry 3T
TRK-05
Dry 40FT
Activity live
- Agent
Order read from WhatsApp
ORD-2251
- Rules
Customs hold on ORD-2234
blocked
- Solver
Re-planned 3 legs
−18 km
- Human
Debit note awaiting approval
TI-0184
Interactive demo · sample data · press ⌘K inside
What we solve
Start where it hurts. Everything shares one data model.
Routes, schedules, loads and fleet mix, solved rather than guessed.
Compute-heavy solvers for the decisions that decide your margin: which vehicle, which driver, which order, which route, which carton goes where. Every plan is feasible by construction and explains anything it could not place.
- Vehicle routingTime windows, capacity in several dimensions, pickup–delivery pairs, breaks and reloads.
- Linehaul schedulingLegs assigned to vehicles and drivers together, respecting hours, docks and cold chain.
- Load consolidationShipments on similar routes merged onto fewer vehicles, ranked by kilometres saved.
How it works
AI where the world is messy. Algorithms where it has to be right.
Language models are good at reading. Solvers are good at deciding. Fero uses each for what it does best, with your rules and your people in between.
01Read· Language models
Every document, message and call becomes data.
Invoices, delivery notes, WhatsApp orders, emails and phone calls are read and turned into structured records. Anything ambiguous goes back as a question, not a guess.
- PDFs, spreadsheets, email, WhatsApp, voice
- Field-level confidence on every value
- Matched to the order, contract or trip it belongs to
Plot 42, Jebel Ali Free Zone, Dubai
TRN 100 4827 3319 0003
Tax invoice
No. TI-0184
Date 12/09/2026
Bill to
Consignee account 4471Mussafah Industrial, Abu Dhabi
Reference
BK-22418 · T-2207
Payment 30 days
| Description | AED |
|---|---|
| Line haul · Jebel Ali → Mussafah | 1,882.75 |
| Fuel surcharge | 142.00 |
| Detention · 2 hrs | 180.00 |
| Documentation | 35.00 |
Subtotal2,239.75
VAT 5%111.99
Total AED2,351.74
Extracted
0/11 fields- Carrier—
- TRN—
- Invoice no.—
- Date—
- Bill to—
- Line haul—
- Fuel surcharge—
- Detention · 2 h—
- Documentation—
- VAT 5%—
- Total (AED)—
Illustrative
02Check· Rule engine
Your policies, enforced the same way every time.
Contracts, tariffs, dispatch guards and approval limits live as versioned rules. A missing or conflicting fact blocks the action, and every decision records the rule that made it.
- Versioned and effective-dated
- Fails closed when facts are missing
- Every decision explainable and replayable
DISPATCH-REEFER v5
Evaluating trip T-2211 · on DispatchTrip
- Leaving a port: customs must be clearedCUSTOMS_CLEAREDcustoms_status = CLEARED
- Gross weight within port limitPORT_WEIGHT_LIMIT9,420 kg ≤ 10,000 kg
- Weighbridge agrees with declarationDECLARED_VS_OBSERVED_WEIGHTΔ 180 kg ≤ ±250 kg
- Temperature reading is freshFRESH_REEFER_TEMPERATUREage 6 min ≤ 15 min
- Temperature within set pointREEFER_TEMPERATURE_IN_RANGE7.4 °C vs 4.0 ± 2.0 °C
Evaluating…
0/5 conditions
Illustrative
03Solve· Optimisation
When the day changes, the plan is solved again.
Routing, scheduling, packing and consolidation run on real optimisation solvers. When a truck breaks down, work is reassigned in seconds, and anything that cannot be placed says exactly why.
- Vehicle routing, CP-SAT scheduling, 3D packing
- Hard constraints: hours, docks, cold chain
- Proposals, never silent changes
04Act· Agents
Agents carry it out. People approve what matters.
Agents create trips, notify drivers, chase milestones and raise invoices through the same API your team uses. Anything that moves money or commits capacity waits for approval.
- Risk-tiered approval gates
- Same permissions as the role they act for
- Full audit trail
Activity
Plan P-0931 · Thursday
SolverPlan proposed for Thursday
07:38P-0931 · 11 tripsRulesDispatch guards passed on all trips
07:38DISPATCH-REEFER@5Approval
07:42Plan P-0931 · 11 trips
Approved by Operations
AgentTrips created and vehicles assigned
07:42T-2207 … T-2217Drivers notifiedWhatsApp · 11
07:43Trip T-2207 · Thu
Pickup JAFZA Gate 4 at 08:10 · 6 PLT → Al Quoz.
Reply 1 to confirm.
07:43
AgentProof of delivery captured
09:58ORD-2231 · PODAgentInvoice raised, matched to contract
10:01INV-5520 · AED 1,420.00
Illustrative
Plot 42, Jebel Ali Free Zone, Dubai
TRN 100 4827 3319 0003
Tax invoice
No. TI-0184
Date 12/09/2026
Bill to
Consignee account 4471Mussafah Industrial, Abu Dhabi
Reference
BK-22418 · T-2207
Payment 30 days
| Description | AED |
|---|---|
| Line haul · Jebel Ali → Mussafah | 1,882.75 |
| Fuel surcharge | 142.00 |
| Detention · 2 hrs | 180.00 |
| Documentation | 35.00 |
Subtotal2,239.75
VAT 5%111.99
Total AED2,351.74
Extracted
0/11 fields- Carrier—
- TRN—
- Invoice no.—
- Date—
- Bill to—
- Line haul—
- Fuel surcharge—
- Detention · 2 h—
- Documentation—
- VAT 5%—
- Total (AED)—
Illustrative
The maths does the deciding
Six optimisation engines sit under every Fero product. They search the space of feasible plans and return the best one they can find, with a reason for anything they leave out.
- 01Trip planning
Vehicle routing
Sequences every stop across every vehicle so the fleet covers the day with the fewest tours and kilometres.
MethodRich VRP · metaheuristic search (Rust)
Time windowsWeight + volume capacityPickup–delivery pairsDriver breaks - 02Linehaul scheduling
Constraint scheduling
Assigns every leg to a vehicle and a driver at the same time, without double-booking either, and protects the cold chain first.
MethodOR-Tools CP-SAT · interval model
Driver hoursDock capacityOpening hoursTemperature class - 03Order splitting
Fleet-mix optimisation
Chooses the cheapest combination of vehicle types that can legally carry a set of orders, and says how many of each.
MethodInteger linear programming · branch-and-bound
Per-type costWeight & volumeItem dimensionsVehicle availability - 04Load building
3D load packing
Places every carton in the truck or container, in three dimensions, and proves it fits before anyone loads it.
MethodPivot-based 3D packing · knapsack ILP
Six rotationsStackabilityCollision checks500–2,000 items per load - 05LTL → FTL
Route-similarity consolidation
Finds shipments travelling the same way at the same time and merges them onto one vehicle, ranked by utilisation and kilometres saved.
MethodFréchet-distance matching · parallel (Rust)
Route shapePickup proximityTime-window overlapDetour tolerance - 06Replenishment
Demand forecasting
Predicts what each site will need and when, so routes and capacity are planned for tomorrow's demand rather than yesterday's.
MethodGradient-boosted trees · seasonal decomposition
Order cadenceSeasonalityChangepointsOutliers
Industries
Same freight, seven very different days.
A forwarder and a port both move containers, but almost nothing else about their day is the same. Fero is configured for each.
- 01Freight ForwarderQuotes assembled by hand across email, spreadsheets and carrier rate cardsTAMECrossDockFero GPT
- 02HaulierTrucks running below capacity on lanes that could be consolidatedTAMECrossDockFero GPT
- 03Third Party Logistics (3PL)Every new client demanding a bespoke integration and report packTAMEDASHCrossDockFero GPT
- 04ManufacturerInbound delays reaching production planning too late to reactTAMEDASHCrossDockFero GPT
- 05DistributorRoute plans that ignore real vehicle and depot capacityDASHCrossDockFero GPT
- 06PortInland haulage sequenced without visibility of terminal slotsTAMECrossDock
- 07CourierWeight and dimension disputes eroding margin parcel by parcelDASHCrossDock
In production
Built with operators across the Gulf, running every day.
- 15+
- countries served
- 5M+
- orders & shipments on TAME
- 21
- ERPs & WMS connected
- 7
- industries configured
- ISO 27001 certified
- Hosted on Microsoft Azure, UAE regions
- AES-256 at rest · TLS 1.2+ in transit
- Your data never trains anyone else's model
Platforms
Four products, one engine underneath.
- TAMETransport managementThe transport management core: quoting, pricing, consolidation, trip planning, dispatch and settlement for road freight operators.tame.fero.ai
- DASHDistribution managementDistribution management for own-fleet and last-mile operations — capacity, dispatch, milestones and exception handling.dash.fero.ai
- CrossDockIntegration & automationConnect carriers, TMS and ERPs, translate every payload, then optimise what flows through them.crossdock.feroai.com
- Fero GPTAI agentsAn AI analyst on your own operations data: ask in plain English, get the figure, the chart and what stands out, then turn it into a report that arrives on a schedule.ferogpt.feroai.com
Bring us one lane. We will show you the difference on your own numbers.
A week of your orders, rates or invoices, run through Fero with your contracts and your carriers.